How to Create a Great Line Sheet for Your Fashion Brand

A line sheet is a must-have sales tool for fashion brands looking to sell wholesale or in retail, especially to first-time buyers. It gives potential customers a sneak peek into your product line and provides them with sufficient information to make a buying decision. 

So if you want to make a good first impression with customers, you must arm yourself, and your sales team, with a great line sheet. 

Luckily, creating a product line sheet that grabs attention and converts isn’t rocket science. Once you understand the working principle of a line sheet, creating one wouldn’t be a problem.

In this post, we will dive deep into what line sheets are all about, why having one is important, and tips to create one that converts. 

Let’s get right into it!

What Is a Line Sheet?

A line sheet is a document that features a range of products from a fashion or apparel line, typically displayed on a single page. 

It provides an overview of a brand’s offerings and helps buyers and retailers make informed purchasing decisions. 

A line sheet may include product photos, descriptions, materials, sizes, and pricing information, as well as other relevant details such as minimum order quantities, lead times, and delivery dates.

Here’s what a typical line sheet looks like.

Fashion line sheet example

Line sheet goes by many names, notably sales sheet, product line sheet, and even catalog. 

But is a line sheet the same as a catalog, really? Certain not. There are a couple of salient differences between the two.

What’s the Difference Between Line Sheets and Product Catalogs in Fashion?

While a line sheet and a catalog may seem similar at first glance, there are some key differences between the two that distinguish them from each other. In general, a line sheet is a simplified version of a catalog, while a catalog is a more comprehensive overview of a brand’s offerings.

Here are some key differences between line sheets and catalogs:


The primary purpose of a line sheet is to showcase a brand’s products to potential buyers and retailers, with a focus on providing essential information such as product photos, descriptions, materials, sizes, and wholesale pricing. In contrast, a catalog is typically aimed at a wider audience, including both wholesale and retail customers, and may include additional information such as brand history, marketing messages, and lifestyle imagery.


Line sheets typically feature a range of products from a single collection or season, displayed on a single page or a few pages. They may include basic information such as product names, numbers, and pricing, but generally do not include additional information about the brand or its products. In contrast, catalogs are more comprehensive and may include additional information such as product features, benefits, and uses, as well as additional brand messaging and lifestyle imagery.


Line sheets are typically designed to be functional and easy to read, with a focus on presenting essential product information in a clear and concise manner. They may include basic branding elements such as logos and color schemes, but are generally less visually elaborate than catalogs. In contrast, catalogs are often designed to be more visually appealing, with a focus on creating a strong brand identity and creating an emotional connection with customers.


Line sheets are primarily distributed to potential buyers and retailers, either as physical or digital documents. They are typically shared during wholesale buying sessions or sent directly to retail buyers. Catalogs, on the other hand, are often distributed more widely and may be available to both wholesale and retail customers through multiple channels such as online and print.

What Information Should You Include in Your Line Sheet?

The key to creating a great line sheet is knowing the information to include in it. This then begs the question: what information should you include in your line sheet? 

Product Photos

First off, you have to add high-quality images of each product, often with multiple views and angles, that showcase its design and features to your line sheet. 

Product Information

A brief description of each product, including its name, style number, and any unique features or selling points.


A list of materials used to make each product, including fabrics, trims, and hardware.

Product Sizes

A list of available sizes for each product, often including measurements and fit information.

Wholesale Pricing

The cost of each product when purchased in bulk quantities, typically with minimum order requirements.

Order Information

Details about how to place an order and other vital information, such as lead times, delivery dates, and payment terms.

What Are the Benefits of Line Sheets to Fashion Brands?

Crafting a compelling line sheet takes time and money. So why invest your resources into it? 

Here are some reasons why you should. 

Helps to Attract Potential Buyers

The primary benefit of a line sheet is that it helps to attract potential buyers and retailers to your products. By presenting products in an organized and visually appealing manner, line sheets make it easier for buyers to browse through your line collection and quickly identify products that may be of interest to them. This, in turn, can lead to increased interest in your brand and more sales opportunities.

Streamlines the Wholesale Buying Process

Line sheets also streamline the wholesale buying process by providing buyers with all the information they need to make informed purchasing decisions. By including information such as product photos, descriptions, materials, sizes, and pricing, line sheets make it easier for buyers to compare and evaluate different products and place orders more efficiently. This can save both you and the buyer time and resources, leading to more productive and profitable business relationships.

Helps to Build Brand Identity

Line sheets are also an important tool, which when used correctly can help you build a strong brand identity and reputation. By presenting products in a consistent and visually appealing way, line sheets can help to establish your brand’s aesthetic and communicate its values and mission. In the end, this can be a major differentiator that sets you apart from your competitors. 

Facilitates Effective Communication

Line sheets also facilitate effective communication between manufacturers and retailers. By including information such as lead times, minimum order quantities, and delivery dates, line sheets make it easier for you to manage their production schedules and ensure timely delivery of products. This, in turn, helps retailers to plan their inventory and ensure they have products available when they need it. 

Helps to Improve Sales Performance

Finally, line sheets can help to improve your sales performance by providing valuable insights into which products are most popular and generating the most interest from buyers. By analyzing sales data and feedback from buyers, brands can refine their product offerings and optimize their marketing strategies to better meet the needs of their customers.

How to Create a Powerful Line Sheet for Your Fashion Brand

Now you’ve seen what a line sheet is and why having one is important, the next thing you will want to do is to create one right away. 

Below is a step-by-step guide for creating a line sheet that not only attracts attention but also drives sales. 

Choose Your Products

The first step in creating a line sheet is to choose which products you want to feature. It’s important to select products that are representative of your brand and that you believe will appeal to potential buyers. Be sure to include a range of products from different categories, such as tops, dresses, and pants, as well as a variety of styles and colors.

Gather Product Information

Once you’ve chosen your products, you’ll need to gather all the information you’ll need to include in your line sheet. This typically includes product images, descriptions, sizes, and pricing. Be sure to take high-quality photos of your products, and provide detailed descriptions that highlight key features and benefits. Also, make sure you have accurate sizing information and wholesale pricing for each product.

Choose Your Layout

The next step is to choose the layout for your line sheet. There are many different options to choose from, depending on your personal style and brand aesthetic. Some common options include a grid layout with product images and information arranged in rows and columns, or a more editorial-style layout with larger product images and less text. Whatever layout you choose, make sure it’s easy to read and visually appealing.

Design Your Line Sheet

Once you’ve chosen your layout, it’s time to design your line sheet. You can use a graphic design program such as Adobe Illustrator or InDesign to create your line sheet, or you can use an online design tool such as Canva. Be sure to use a consistent color scheme and font style that reflects your brand’s identity. Also, make sure your product images are high-quality and resized to fit your chosen layout.

Include Your Branding

It’s important to include your branding in your line sheet, including your logo and any other design elements that are representative of your brand. This helps to establish brand recognition and reinforce your brand’s identity. You can include your branding in the header or footer of your line sheet, or you can incorporate it into the design of your product images or descriptions.

Finalize and Distribute Your Line Sheet

Once you’ve completed your line sheet, be sure to review it carefully to ensure there are no errors or omissions. Once you’re happy with the final product, you can distribute it to potential buyers and retailers. You can do this by emailing a digital copy or by printing out physical copies to share during wholesale buying sessions.

Use a Line Sheet Software

Using line sheet software can make your life easy and free you time to focus on growing your business.  And what better line sheet software to use than Uphance? 

4 Key Features to Look For in a Line Sheet Software

Here are 4 key features a good line sheet software must have. 

1. Easy to use

This one is a no-brainer. If a software is difficult to use, it will take you a pretty long time to get the hang of it. On top of that, you will have extreme difficulty using or training your team on how to use it. 

This is why ease of use should be top on your priority list for picking a linesheet software. Besides being easy to use, it should come with an intuitive design editor to help you create nice linesheet designs quickly. 

2. Comes with lots of templates

In addition to being easy to use, a good linesheet generator software should offer you lots of editable templates. These template will save you the trouble of creating linesheet from scratch, leading to better use of your time. 

3. Allows you to add as many products as you want

What’s the point of using a linesheet software if it wouldn’t let you add as many products as you wish to your line sheet design? 

So whatever linesheet tool you choose should allow you to add as many products as you want – and remove them for each design iteration if need be. 

4. Send the finished design easily

Once you are done working on your linesheet design, the next likely thing you will want to do is download it to your machine. Since it is meant to serve as marketing material, there’s a good chance you will want to send it off to a potential customer. 

Wouldn’t it be nice if you could send it to a customer without having to download it in the first place? That’s a nice feature to look for in a software.

Create a Stunning Lineshee Quick and Easily With Uphance​

Uphance makes creating a detailed, aesthetically-pleasing line sheet a breeze. You can include (and also exclude) as many details as you want to your line sheet without breaking a sweet. 

When you are done creating the line sheet, you can download it as PDF or an Excel sheet. Better yet, you can send it directly to your customers right from your dashboard with just a click of a button. 

Besides helping you create a line sheet, Uphance also lets you manage every aspect of your fashion business, including order fulfilment, inventory control, warehousing, 3PL and reverse logistics, and many more. 

Why not schedule a demo right away to take Uphance for a spin? 


What’s on a line sheet? 

A line sheet usually contains key information about a product/collection, including price, wholesale price, minimum order quantity, size, and many more. 

What’s the difference between line sheet and catalog

The major difference between a line sheet and a product catalog is in their content and design. While a line sheet contains a concise, brief detail about a product line, a catalog goes deeper and is more visually appealing. 

What’s the purpose of a line sheet? 

The main purpose of a line sheet is to provide potential users with vital information about your products to help them make an informed buying decision. 


Line sheets are a valuable tool for fashion designers, retailers, and manufacturers. They help to attract potential buyers, streamline the wholesale buying process, build brand identity, facilitate effective communication, and improve sales performance.

Investing in well-designed and well-thought-out sheets makes it easy for you to establish your brand as an industry leader, forge long-lasting relationships with your customers, and drive more sales.

Try Uphance Now

Looking for an apparel management solution for your fashion business? Why not give Uphance a try

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