CartonCloud integration for apparel brands

Send orders to a CartonCloud-run 3PL and pull inventory, receipts, and shipments back into Uphance. The brand and the 3PL operate on one ledger, especially valuable for apparel brands working with AU and NZ partner warehouses.

Channel-aware order routing. Real-time inventory back from the 3PL. Receipts posted against the originating PO. ASN generation and retailer-EDI compliance stay in Uphance against the partner's confirmed pick.

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Trusted by modern apparel brands that can't afford disconnected operations

Paul FredrickMagnolia PearlSol SanaA.EmeryJack MurphyMatteauLufemaCWF Fashion
Paul FredrickMagnolia PearlSol SanaA.EmeryJack MurphyMatteauLufemaCWF Fashion

CartonCloud is the warehouse management platform a large share of Australian and New Zealand 3PLs run on, with growing presence in the United States. It is built for the 3PL and transport operator, not the brand whose inventory is sitting in that warehouse. The brand needs visibility, control, and a clean ledger across wholesale, DTC, and partner-warehouse stock; the 3PL needs receiving, putaway, picking, and dispatch tooling that fits how its team actually works.

The integration keeps the two roles separated. Uphance is where the brand operates: PLM, B2B, DTC, wholesale, marketplaces, reporting. CartonCloud is where the 3PL executes. Inventory, orders, receipts, and shipment data flow between them so the brand never has to ask the 3PL for stock levels by email.

For brands using a CartonCloud-run 3PL, the goal is to extend the operational view into the partner warehouse without compromising the partner's tooling, while keeping retailer-specific compliance (EDI, ASN, ship windows) inside Uphance where it belongs.

What this integration helps you do

Operate a CartonCloud-run 3PL as part of your operational ledger

The 3PL handles the warehouse work. Uphance keeps the operational ledger correct: which orders went where, what stock is at each location, which receipts posted against which PO, how the partner warehouse is performing alongside the brand's owned facilities.

  • Route wholesale, DTC, and marketplace orders to CartonCloud automatically
  • Pull real-time stock from the 3PL into channel-aware available-to-sell
  • Post inbound receipts against the originating PO so OTB stays accurate
  • Generate ASN and retailer-EDI traffic from Uphance against the confirmed pick
  • Run partner warehouses alongside owned facilities under one allocation model
  • Cut the daily emails to the 3PL asking for stock counts

Key capabilities

Order routing

Wholesale, DTC, and marketplace orders flow to CartonCloud with the right SKU, ship-to address, retailer-specific packing requirements, and ship-window dates where applicable.

Real-time inventory

Stock at the partner warehouse feeds Uphance available-to-sell so reorder, allocation, and OTB decisions read live numbers rather than weekly status spreadsheets.

Receipts to PO

Inbound goods received at the 3PL post to Uphance against the originating purchase order, closing the production-to-fulfillment loop without manual re-keying.

Shipment confirmation

Pick, pack, and ship events update Uphance with carrier, tracking, and ship date so customer service, reporting, and retailer commitments stay current.

ASN and EDI in Uphance

Retailer-EDI compliance (EDI 856 ASN, GS1-128 carton labels) stays inside Uphance against the confirmed pick from CartonCloud rather than in the 3PL system.

Owned plus partner

Brands running a brand-owned warehouse plus a CartonCloud-run 3PL operate both sides from one Uphance ledger with a single allocation model and one set of reports.

Built for apparel brands using a CartonCloud-run 3PL

This integration is a strong fit when the 3PL partner already runs on CartonCloud (which, for AU and NZ apparel brands, is common). It extends the brand's operational view into the partner warehouse without dictating which WMS the 3PL uses.

  • AU and NZ apparel brands using a CartonCloud-run 3PL
  • US brands using a CartonCloud-run 3PL for regional fulfillment or peak overflow
  • Hybrid operations: one owned warehouse plus a partner CartonCloud site
  • Brands needing retailer-EDI compliance kept inside Uphance, not duplicated in the 3PL system

What changes when CartonCloud is connected properly

Before integration, the brand asks the 3PL for stock counts by email. Receipts go into a spreadsheet. Wholesale ship-window misses get traced back to the 3PL queue with no priority signal. Reconciliation against 3PL invoicing is manual.

  • Stock visibility is real-time, not weekly
  • Receipts post against the right PO automatically
  • Wholesale ship windows carry priority into the 3PL queue
  • ASN and EDI compliance hold consistently across retailers
  • Partner warehouse and owned warehouse run under one allocation model

A guided rollout built around your 3PL relationship

We start with discovery to understand your 3PL partner setup, CartonCloud configuration, the channel mix that flows through the partner warehouse, and the broader systems that need to stay aligned. Implementation scope is defined once there is alignment on the path forward.

The goal is not just to connect CartonCloud, but to connect it properly: order routing that respects ship windows, inventory that holds in real time, receipts that post against the right PO, and retailer-EDI that runs from Uphance.

Frequently asked questions

Does Uphance route orders to a CartonCloud-run 3PL?
Yes. Wholesale, DTC, and marketplace orders from Uphance route to CartonCloud as pick-and-pack tasks, with the right SKU, ship-to address, retailer-specific packing requirements, and ship-window dates where applicable.
How does inventory stay accurate between Uphance and CartonCloud?
Stock levels at the CartonCloud-run warehouse flow back to Uphance and feed channel-aware available-to-sell across the brand's channels. Allocation and reservation rules stay inside Uphance; CartonCloud sees the units to ship, not the channel logic.
Where does ASN generation happen for retailer-EDI shipments?
ASN generation stays in Uphance, against the confirmed pick from CartonCloud. The 3PL handles the physical work; Uphance handles the EDI 856 transmission to the retailer. This keeps retailer-specific compliance out of the 3PL system, where it would be hard to maintain across multiple brands.
Are receipts posted back to the originating PO?
Yes. Inbound goods received at the 3PL post to Uphance against the originating purchase order so production-to-fulfillment timing stays trackable and Open-to-Buy stays accurate against current on-order.
Is CartonCloud the right WMS for our 3PL partner?
CartonCloud is the right WMS when the 3PL partner already runs on it. The integration extends the brand's operational view into the 3PL without dictating which WMS the 3PL uses. Brands changing 3PL partners should evaluate based on the partner's operational fit, not the WMS choice.
Is onboarding self-serve?
No. Connecting CartonCloud to Uphance is part of guided onboarding. Warehouse mapping, SKU and barcode reconciliation, order routing rules, and ASN handling are configured against the partner's setup before go-live so wholesale ship windows are not at risk on day one.

Ready to connect your CartonCloud 3PL to the rest of your operation?

Start with a brief discovery conversation. We will learn how your partner warehouse runs today, assess fit, and show how Uphance keeps CartonCloud-fulfilled orders connected to the broader operational core.

One connected platform for product, inventory, orders, partner-warehouse fulfillment, and reporting, built for apparel teams operating across owned and 3PL sites.