Product Information Management (PIM) Software for Fashion Brands
Eliminate data silos and achieve a single source of truth with Uphance, a Product Information Management System uniquely designed for apparel brands.
83% of shoppers abandon their carts due to insufficient product information?
In essense, missing or inconsistent product information can cost your business. This is why smart brands rely on Product Information Management Software like Uphance to maintain a single source of truth for their business.
What is a PIM Software?
A PIM (Product Information Management) system is a centralized platform that stores, manages, and distributes all your product information across every sales and marketing channel.
It serves as a single source of truth for your product data, eliminating the need for complex spreadsheets or excessively long email threads.
What Exactly Is PIM Used for in the Fashion Industry?
PIM systems are mostly used for the following:
1. Centralizing All Product Information
A PIM brings together everything about a product, including:
- Product names and descriptions
- Styles, SKUs, colors, sizes, and variants
- Fabric, materials, and care instructions
- Pricing and basic commercial data
- Product images, videos, and documents
- Compliance and regulatory attributes
- Marketing copy and technical specs
2. Tracking Data Changes Accurately
The dynamics of the fashion business mean seasons will change, products will get retired or merged, prices will change, etc.
You’d be toast if you don’t have a system to accurately track these changes in real-time. This is where a PIM system comes in handy.
3. Distributing Product Data to Every Channel
PIM systems don’t just store data but also help distribute it across all your sales channels.
This allows you to publish product information to:
- eCommerce platforms
- Marketplaces
- Wholesale portals
- POS systems
- Print catalogs
- Regional or international websites
5 Reasons to Use Uphance to Manage Your Products' Information
Manage Product Information at Variants and SKU Level Seamlessly
Organize and manage your products’ data by variants and SKU without spreadsheets or chaos. Scale collections faster without getting overwhelmed by a stockpile of data.
Distribute Product Information Across Your Sales Channels Effortlessly
With Uphance, product information is managed centrally and seamlessly syndicated across different sales channels, minimizing manual work and eliminating data inconsistencies.
Simplifies Data Sharing With Vendors and Manufacturers
Uphance simplifies how product information is shared with vendors, so production moves forward without delays or confusion.
Decide what information vendors can access and those they can’t, and set up restrictive permissions accordlingly.
Bulk Upload Product Information and Media Without Headaches
Bring in product information, including style number, material type, variations, category, prices, sizing, etc., in bulk from spreadsheets with a few taps of the button.
Upload images in bulk while linking them to the right products without hassles.
Bulk Upload Product Information and Media Without Headaches
Bring in product information, including style number, material type, variations, category, prices, sizing, etc., in bulk from spreadsheets with a few taps of the button.
Upload images in bulk while linking them to the right products without hassles.
Write Better, Informative Product Descriptions in a Fraction of the Time
Generate polished, complete, and rich product descriptions that are consistent across styles, variations, and channels quickly with Uphance’s AI, cutting hours of manual labor.