B2B Marketing Strategies for Apparel Brands

b2b marketing for fashion

B2B Marketing Strategies for Apparel Brands Channelling your marketing efforts to B2B marketing can be a major game-changer for your apparel business. If nothing else, it gives you a chance to sell more products, which in turn leads to higher inventory turnover and profits. Short for business-to-business marketing, B2B marketing is the concept of selling […]

Drops Marketing for Apparel Businesses

Product Drops Marketing for Apparel Businesses Drops, also known as “seasonless” or “continual” collections, are a growing trend in the fashion industry. Instead of following traditional seasonal cycles of introducing new collections every few months, drops release new items more frequently and often without regard for seasonal trends.  While there are advantages to using drops, […]

The Need for Fashion Brands to Have a Wholesale B2B eCommerce Store

Do Fashion Brands need a B2B eCommerce store? Fashion brands small and large have traditionally sold wholesale via face-to-face interactions – at trade shows or showrooms or the offices of the big retail stores. Over the past few years, you may have gotten on to a wholesale marketplace such as JOOR or NuOrder. These strategies […]