Brands are finding direct-to-consumer or eCommerce sales increasingly more valuable. While the bread and butter for most brands is to still work through retailers, dealing with consumers directly helps brands understand consumer needs and desires first-hand. You know directly from the end user, what they want from you. And that helps you design products and styles in keeping with consumer demand. Every sale made direct-to-consumer is at the retail price and hence at a higher margin. For these reasons, you want to increase your direct-to-consumer sales as much as possible.