Apparel B2B wholesale platform for fashion brands
Your branded wholesale front door. Connected to the system that actually fulfills.
Run buyer self-serve, sales rep workflows, and mobile ordering on one connected B2B platform, tied to the product, inventory, pricing, and fulfillment data that powers your operation.
Trusted by modern apparel brands that can't afford disconnected operations
TL;DR
- ✓Branded buyer portal + Mobile Sales App for reps, one platform, one catalog, one source of truth.
- ✓Live inventory and customer-specific pricing at the point of order.
- ✓Native to Uphance, not a bolt-on storefront. Orders flow directly into operations.
Prebook · Trade show · Tuesday · 11:14 AM
The moment your rep closes a $40K order. Now the re-keying begins.
Rep has the buyer nodding. The linesheet is a PDF. The order form is Excel. The pricing is a separate doc. The stock check is a “let me text the office.” Forty minutes later, the order is on a plane home. Two weeks later, three line items come back wrong.
Trade show Tuesday. Rep closes. Re-keying starts Monday.
Your top rep just closed a $40K prebook with a major retail partner. They filled out a paper order form pulling prices from a line sheet that shipped two weeks ago. They promised 120 units of the new color “based on what I saw in the warehouse last month.”
Monday: the order gets re-keyed. Three line items have pricing mismatches (line sheet wasn't current). The 120 units? There are 84. The buyer gets called back. They're not happy. Two of the three pricing mismatches get absorbed by your brand because the rep already promised. The 120-vs-84 conversation produces a partial cancel, which the buyer remembers next season.
Five reps. Every prebook season. Multiply the friction.
Every manual handoff between “buyer said yes” and “order confirmed in system” is a place for the deal to get smaller.
Wholesale shouldn't run on PDFs in 2026
The apparel wholesale cycle hasn't fundamentally changed in thirty years — buyers see a line, commit, brands deliver. What's changed is everyone's tolerance for friction. Buyers want a modern self-serve experience. Reps want to close in the showroom without re-keying. Operations wants orders to land clean without reconciliation.
Most apparel brands still run on PDFs anyway. Linesheets go out as PDFs. Buyers return orders as spreadsheets. Reps type it back into the ERP. Pricing drifts. Availability drifts. By the time an order is confirmed, it has passed through four tools and three people.
Uphance replaces the PDF-plus-spreadsheet workflow with one connected wholesale platform. Buyers self-serve through a branded portal. Reps close in the field with the Mobile Sales App. Pricing, assortments, and availability are accurate at the point of order.
What does Uphance B2B do?
Buyer self-serve ordering
Branded wholesale portal. Buyers browse, check availability, place orders 24/7.
Sales rep ordering
Reps place orders in showrooms, at trade shows, on the road.
Customer-specific pricing and assortments
Every buyer sees what's relevant to them, right pricing, right assortment.
Real-time inventory and availability
Accurate availability at order time. No oversells from lagging syncs.
Prebook, at-once, seasonal programs
All handled inside one platform, no workarounds.
Order confirmation and workflow
Confirmed orders move straight into allocation, fulfillment, and invoicing.
On the road: the Uphance Mobile Sales App
Sales reps don't sell from desks. They sell in showrooms, at trade shows, on buyer visits, on the road. The Uphance Mobile Sales App puts the same catalog, customer-specific pricing, and live inventory that powers your B2B portal directly in your reps' hands, on the phone or tablet they already carry.
Every order placed in the field drops into the same operational system as orders from the buyer portal. No re-keying. No separate rep tool to maintain. No gap between what the rep commits to and what the warehouse can actually deliver.
What the Mobile Sales App handles
- ✓Browse the full line with imagery, variants, and size runs
- ✓Apply customer-specific pricing, discounts, and assortments automatically
- ✓Show real-time availability at the point of order
- ✓Support prebook, at-once, and seasonal program orders
- ✓Submit orders directly into Uphance for allocation and fulfillment
- ✓Access customer records and order history on hand
- ✓Run on iOS and Android phones and tablets
PDFs aren't a B2B strategy.
A PDF linesheet is a snapshot of a catalog in a moment. The moment the PDF is sent, the catalog keeps changing. Stock moves. Pricing changes. Assortments get refined. The PDF doesn't.
Every apparel brand that runs prebook on PDFs is accepting drift as a business practice. The cost shows up as pricing mistakes, oversells, and buyer frustration.
Modern B2B doesn't eliminate reps, showrooms, or linesheets. It makes them accurate.
Standalone B2B (JOOR, NuOrder) vs Uphance B2B
| Feature | JOOR / NuOrder | Uphance B2B |
|---|---|---|
| Branded buyer portal | ✓ (on their platform) | ✓ (under your domain) |
| Cross-brand marketplace and discovery | ✓ (strength) | No |
| Native to your ERP | Via integration | ✓ Part of the platform |
| Live inventory at order | Lagging | ✓ Real-time |
| Customer-specific pricing | ✓ | ✓ |
| Soft allocation (prebook vs ATS) | Limited | ✓ |
| Prepacks, size runs, seasonal programs | ✓ | ✓ Native apparel model |
| Order flow to fulfillment | Via integration | ✓ Direct |
| Mobile Sales App for showroom and field | Varies (some support) | ✓ Native, iOS/Android |
| Customer credit visibility | No | ✓ At point of order |
| Order confirmation re-keying | Required into ERP | None |
| Annual cost | Per-rep / per-buyer pricing on top of ERP | Part of Uphance |
Many Uphance customers run Uphance B2B as their primary buyer portal and integrate with JOOR or NuOrder for brands and retailers that require those marketplaces. Both approaches work.
What results do Uphance customers see?
“We rolled out a branded B2B portal that allowed retail customers to browse products, check inventory availability, and place orders through a self-service experience.”
| Result | Outcome |
|---|---|
| Retailer self-service | 600+ accounts ordering 24/7 |
| Growth without ops headcount | 3 new brands + 100+ new retailers in one year |
| Manual wholesale order entry | Reduced dramatically |
Who is this built for, and who is it not for?
Uphance B2B probably isn't for you if…
- ✗You sell DTC only and have no wholesale business.
- ✗You need a cross-brand multi-brand marketplace primarily for buyer discovery.
- ✗You're happy with your current B2B tool and its integration into your ERP.
Uphance B2B is built for you if…
- ✓You sell wholesale and run prebook or at-once programs.
- ✓You have sales reps closing in showrooms, trade shows, or on visits.
- ✓Your current wholesale workflow runs on PDFs, spreadsheets, and email.
- ✓You want buyer self-service without losing the operational connection.
- ✓You want the B2B platform and the fulfillment system to be one system.
What does a Uphance demo look like?
45 minutes, prepped around your wholesale operation:
- 1Your wholesale model, mapped. Rep structure, buyer types, prebook programs, pricing tiers.
- 2The buyer portal, branded. Your catalog, your terms, a sample buyer experience.
- 3The Mobile Sales App. Live, on a tablet, with a representative account loaded.
- 4An order from close to fulfillment. Watch it flow from rep tap to warehouse pick.
- 5Integration scope. Your accounting, current B2B tool (if any), shipping, EDI.
Key capabilities
How does Uphance implementation work?
Discovery
Your wholesale model, buyers, reps, systems mapped.
Tailored demo
Your B2B flows rebuilt inside Uphance.
Configuration
Portal branded, pricing tiers configured, rep workflows set up.
Migration
Customer records, pricing, catalog data moved in.
Go-live + hypercare
Launch with support through the first prebook or at-once cycle.
Frequently asked questions
What does Uphance integrate with?
| B2B | Uphance B2B (native) · JOOR · NuOrder |
| eCommerce | Shopify · Shopify Plus (for brands running B2B alongside DTC) |
| Accounting | QuickBooks · Xero (for wholesale invoicing) |
| API | Uphance API for custom B2B integrations |
Pairs well with
Ready to see wholesale, modernized?
Start with a brief discovery conversation. We'll learn how your wholesale runs today, assess fit, and prepare a demo around your buyers, reps, systems, and priorities.